Sofa Source UK Ltd is a wholesale business that sells its sofa collections direct to retailers in mixed containers. This gives its customers a choice of high quality stock without committing to high quantities.
Creative Freedom were approached to design and implement a brand strategy across all mediums and launch the service at Interiors Exhibition in the NEC Birmingham (the biggest furniture tradeshow in the UK) to a new Irish & UK customer base. As a result of the exhibition and other marketing mediums, the business has grown from strength to strength with 100% increase in sales in 2012 and following years. Creative Freedom was commissioned for the subsequent UK and international trade shows and continue to create direct mail campaigns and product brochures for Sofa Source UK and its sister company Image Furnishings Ltd. The company now operates from its manufacturing facilities in China.
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