Repic Responsible Recycling is the first consumer facing campaign undertaken by Repic Ltd - a national consortium of electrical producers including Toshiba, LG and Panasonic.
We devised and developed the campaign with Repic’s PR agency and delivered a full rebrand for Repic in addition to the campaign branding including:
Microsite Character design Game design Animated video Downloadable app for iOS and Android Infographics and illustrated printables
The campaign is aimed at schools (with a national schools challenge inc branded kids educational packs), local authorities and a wider audience with a view to generate awareness of the importance of recycling household electricals and what happens to when they are recycled.
Complete campaign branding
Script, storyboard and animation
Press ad design
Online game inc iOS and Android app for phone and tablet